Why
We must start with alignment on WHY the campaign is being implemented. What is the brand trying to accomplish in the marketplace and what KPI will we be using to measure the recommended plan’s effectiveness?
our services
Television
Magazines
Newspapers
Radio/Audio Streaming
Out-of-Home
Mobile
Digital
Social
CUSTOMIZED MEDIA MANAGEMENT
Effective media programs do not happen by chance. GRP Media takes a methodical approach to understanding the needs and parameters of an assignment to maximize success. There are no “one size fits all” solutions. Each is carefully shaped and tempered by the judgment and imagination of our staff to deliver strategically sound, situation-appropriate programs.
MEDIA PLANNING
GRP Media employs a simple, yet powerful, “5W’s” process that allows us to create plan recommendations that are vehicle agnostic and put the target and the campaign objectives at the center of all decisions related to media plan development.
Why
Who
What
Where
When
MEDIA NEGOTIATING
GRP Media believes in the power of relationships. We’re known as tough, but fair negotiators. Sales reps are treated as partners because we know that their active participation in our clients’ plans results in more effective programs. We always push for added value enhancements that bring extra momentum to the plan and its success.
EXECUTION AND STEWARDSHIP
After the media schedule runs, the GRP Media team keeps on running. Let’s say we have agreed upon a sound plan. It has been negotiated, purchased and executed to perfection. Your campaign is getting noticed everywhere. Is it time to clink champagne glasses and wait for results?
More like a time for us to get back to work. Your media allocation is often the single largest line item in your marketing budget. It deserves meticulous oversight to ensure it is delivered as negotiated and is pacing properly. We’re sticklers when it comes to safeguarding your investment.