Group Director, Performance Media
Digital Advocate. Pragmatic Mom. Cyclist.
With over 20+ years of media strategy experience, Mara brings a valuable mix of digital and traditional experience to GRP. Her 360 degree view of strategic media plans is invaluable given the constantly evolving and fragmented state of today's advertising environment. Mara's passion lies in advocating all things digital; she has managed and implemented strategic digital media plans that include Social, Native, SEM, Programmatic, Mobile, Video, Lead Gen, Retail, Influencer Marketing, and Content Marketing.
Mara’s prior agency experience includes Initiative Media, Zocalo Group, Conroy Media, and Draft/FCB. Her extensive category experience includes Healthcare, Entertainment, CPG, Education, Financial, B2B, E-commerce, Retail, Telco, and Aerospace.
A native Chicagoland resident, Mara lives in the suburbs along with her husband, two kids and an Airedale Terrier named Nymeria. They enjoy playing Spikeball, “bored” games, and riding on the hundreds of miles of biking trails right outside their front door.