Joe Soriano

Group Media Director

Enthusiastic. Financial Expert. Fun Dad.

Joe has been in the media biz for 13 years and has enjoyed the last seven at GRP Media. His experience at Publicis & Hal Riney, Omnicom’s OMD Chicago and Prometheus has culminated into a disciplined approach to media planning, solving critical business issues for Sprint, Hewlett-Packard, three Clorox brands, and J.C. Penny. He also has client-side experience having worked at Gap Inc., overseeing local buying agencies in London, Paris and Tokyo, which meant long work hours and frequent visits to what Bay Area residents know as the “Gapateria.” At GRP Media, Joe applies his strategic talents on Invesco and Invesco PowerShares.

Outside of work, most of Joe’s spare time is spent raising, well, mostly chasing, a spunky toddler. He believes that parenting and media planning share four basic principles: ongoing research, strategy, creativity and optimization. The “KPIs” that Joe strives for his little youngster today are happiness and no broken bones!