Bob Porcaro

EVP, Managing Director

Zealot For Media. Cubs. And Hot Dogs.

Bob serves as GRP Media’s EVP Managing Director. Born and raised in the Chicagoland area (he’d never stray too far from his beloved Cubs) Bob has 25+ years of agency experience under his belt. With previous stints at FCB/Chicago, Element79 Partners and Omnicom’s OMD, Bob brings to GRP Media some especially broad client and category experience that includes Kraft, SC Johnson, Quaker Oats, Barilla Pasta, Citibank, Walgreens, PetSmart, Gatorade, Tropicana, Coors, Porsche and Zima Malt Liquor (yes, he said Zima).

This vast experience means that Bob has dealt with just about every marketing issue and media vehicle that’s out there, and that’s a good thing for GRP Media’s clients. Bob’s zeal for getting ads in front of the right people in the right places, at the right time goes all the way back to his days at Indiana University where he was exposed to a Media Planning 101 course as part of his Marketing curriculum. He was hooked.

Residing in the leafy suburb of Northbrook, Bob has three kids and a pooch. He’s a Chicago-style hot dog freak - a Gene & Jude’s dog would be his last meal of choice - and a frustrated, but hooked-for-life golfer.