SPREADING SOUTHERN GOODNESS
GRP Media Client since 2005
Eugenio Duke started selling her tangy and delicious homemade mayonnaise in Greenville, South Carolina in 1917. Fast forward 100+ years later and Duke’s is not only still a viable brand of mayonnaise, it is considered by many die-hard fans to be THE BEST mayonnaise on the market today. And Duke’s, with the help of GRP Media, has been working hard to “spread” its tangy goodness well beyond its core southern market roots so it can be enjoyed by mayonnaise lovers everywhere. In 2016, Duke’s gained national distribution by getting picked up by Walmart and its network of 4,000+ cost-to-coast stores. To get Duke’s story out to the millions of potential new users, the GRP team introduced efficient unwired national TV and geo-targeted digital to Duke’s mostly local TV mix. The revised media mix has been working hard to help Duke’s continue to show strong sales and distribution growth year over year, more than 100 years after Eugenio sold her very first jar.