our clients

SERVING A LIMITED NUMBER OF CLIENTS WITH UNLIMITED PASSION

Our passion is media. Our commitment is unparalleled attention to our clients’ needs. From international to national to local, small, mid or large, each GRP Media client enjoys the same level of commitment to detail. With those attributes, we have a roster of happy clients.

Click on a logo to learn more.

Invesco

TAKING THE LEAD

GRP Media Client since 2011

GRP Media’s innovative media solutions have helped transform a strong, but under-appreciated, asset management firm into a well-known and highly credible category leader. Over GRP Media’s tenure, Invesco has benefitted from significant measured increases in brand recognition, consideration and preference while helping advisors separate knowledge from the inescapable financial noise.

Lurie Children’s Hospital of Chicago

IT’S FOR THE KIDS

GRP Media Client since 2008

Lurie Children’s, formerly Children’s Memorial, has been providing nationally renowned pediatric care in the Chicagoland area for well over 100 years. Lurie’s approach has always been to put the kids and their families at the center of everything they do, while staying true to their commitment to always provide the latest innovations in medical technology, research and family-friendly design. Lurie’s is a non-profit organization with relatively modest marketing budgets, but it’s essential that parents and caretakers throughout Chicagoland are made and kept aware of the hospital’s world-class pediatric services and treatments. The GRP Media team takes great pride in stretching Lurie’s marketing spend each and every year to appear to be much larger than it really is through a powerful strategic approach, artful negotiations, and especially strong and deep relationships with the Chicagoland advertising community which completely embraces GRP’s IT’S FOR THE KIDS mantra.

Marvin

A WINDOW TO THE FUTURE

GRP Media Client since 2015

When GRP Media partnered with Marvin Windows & Doors in 2015, the 100+ year-old brand was on the brink of an evolution, an evolution designed to distinguish itself in the marketplace as so much more than a maker of hand-crafted windows and doors. Marvin has always been a forward-thinking company that has embraced technology and innovation and shunned the notion of being satisfied with the status quo, and its new brand purpose - TO IMAGINE AND CREATE BETTER WAYS OF LIVING - launched in 2019, perfectly lifts and separates Marvin’s position in the marketplace for the future. GRP’s primary charge is to identify the best strategies, tactics and media partners to share out Marvin’s unique brand story to the homeowners, builders and architects who are instrumental in deciding what brands of windows and doors to use. In the process, GRP is highly focused on identifying and stewarding cross-platform custom content ideas that will advance Marvin’s evolved brand purpose in the marketplace.

Checkers/Rally’s

A NATIONAL PUSH

GRP Media Client since 2014

In 2014, Checkers/Rally’s, a growing burger and fries drive-thru chain, was aggressively pursuing the idea of testing national TV advertising to support its 800+ stores around the country, but was having serious issues with the high out-of-pocket costs typically associated with national TV. GRP Media pitched a strategic “unwired” approach for purchasing national TV that would give the chain the national ad exposure it was looking for, but for a much more affordable price that was within their desired budget range. Checkers/Rally’s was intrigued by the non-traditional TV recommendation and GRP Media has been an agency partner ever since. Beyond TV, GRP Media played an instrumental role in educating franchisees across the country on the need to modernize their media mixes to be less reliant on traditional TV and include more social, online video and mobile to deliver the younger and light TV viewing customers who are also some of the heaviest fast-food users. GRP Media’s efforts helped to shift Checkers/Rally’s media mix from nearly 100% TV in 2014 to a much more relevant and balanced mix of consumer touchpoints today.

Duke's Mayonnaise

SPREADING SOUTHERN GOODNESS

GRP Media Client since 2005

Eugenio Duke started selling her tangy and delicious homemade mayonnaise in Greenville, South Carolina in 1917. Fast forward 100+ years later and Duke’s is not only still a viable brand of mayonnaise, it is considered by many die-hard fans to be THE BEST mayonnaise on the market today. And Duke’s, with the help of GRP Media, has been working hard to “spread” its tangy goodness well beyond its core southern market roots so it can be enjoyed by mayonnaise lovers everywhere. In 2016, Duke’s gained national distribution by getting picked up by Walmart and its network of 4,000+ cost-to-coast stores. To get Duke’s story out to the millions of potential new users, the GRP team introduced efficient unwired national TV and geo-targeted digital to Duke’s mostly local TV mix. The revised media mix has been working hard to help Duke’s continue to show strong sales and distribution growth year over year, more than 100 years after Eugenio sold her very first jar.

Northern Trust

GLOBAL PERSONAL TOUCH

GRP Media Client since 2003

How to convey the personal touch a large, global financial institution provides? It requires intimate knowledge of the financial landscape and its intricate terminology as well as developing relationships with the financial media community. With the goal of growing awareness of the brand and its various services, the Northern Trust media team develops separate, insightful plans that individually connect with the most affluent Americans, financial advisors, international asset managers and international custodians for defined benefits/defined contributions through a combination of pinpointed print, selective TV, B2B and B2C digital display and video, custom content, webinars, paid social and private events. Annual third party studies have demonstrated a steady rise in awareness of Northern Trust and its services among the complete spectrum of their target audiences.

Rush Health Systems

JUST THE BEGINNING

GRP Media Client since 2018

When Rush, a Chicago-based health system comprised of several world-class hospitals and treatment centers, decided it was time to relaunch their brand message to get Chicagoans more aware of its nationally ranked and recognized specialties and overall award-winning patient care, they turned to GRP Media to handle their media strategy and buying needs. The GRP Media team could not be more excited to be partnering with Rush alongside a group of passionate agency partners to help them achieve the much deserved best-in-class recognition in the marketplace.

American Century Investments

A PERFECT MATCH

GRP Media Client since 2019

When investment management firm American Century Investments was looking for a media agency to handle their business in late 2018, they got an insider tip from an already big fan of GRP Media’s who also happens to be a current client of ours. American Century was impressed with what they heard about GRP Media’s work in the investment services category and how well-versed the team here was on their critically important financial advisor target. When we did our own research on American Century, we were also quite impressed with what we learned and knew that they were the kind of scrappy and successful challenger brand that we worked particularly well with. We also couldn’t agree more with their Founder Jim Stower’s mantra: "If we make our clients successful, then we, in turn, will be successful."

Delivering on our promise

Of course there must be proof in the pudding that GRP Media actually delivers on all that we promise. Just as we research everything to find the best media platforms for our clients, we methodically research ourselves as well.

We recently conducted a Customer Satisfaction Survey with current and past clients as well as our creative agency partners. The results demonstrate that our partners believe we supply superlative service, smart solutions, and direct contact with our Media Directors.

What is distinctive about GRP Media?

"GRP Media is a first rate partner. They are big enough to have all the resources we need and small enough to have their senior level people actually working on our business on a daily basis. Most importantly, they bring intellectual capital. Very smart people. At all levels. From strategy to sweating the details of execution, we never worry about the thoughtfulness of their efforts."

— Checkers/Rally's

"The people, the willingness to work with us on our terms, fair on pricing, responsiveness. Your buyers work on our behalf as if they were buying with their own money."

— C.F. Sauer/Duke’s Mayonnaise

"GRP is the gold standard for all of our vendors. I wish they would give lessons to other vendors on how to work with us. Their upfront research, responsiveness, thorough follow-up and genuine interest in our business are the opposite of a perfect storm--it's a perfect experience. They are part of our team. I know some of what we ask falls outside their contractual obligations, but you would never know it. What an amazing team. We feel so lucky!"

— Invesco

"Prompt, professional beyond words and extremely thorough. A big plus: no prima donnas, just great people you want to work with."

— Ann & Robert H. Lurie Children’s Hospital of Chicago

"GRP Media is a top agency that gives sound advice to meet the needs of the client. GRP Media is an agency that I trust."

— Northern Trust

"My team are great advocates for our business and they are incredibly efficient in planning and negotiating on our behalf. As a newer client, I immediately realized a benefit in working with GRP."

— Marvin Windows and Doors

"True partners. True value makers. True champions for our cause."

— Northern Trust FlexShares

"We work in a niche, trade business with limited media options and a lot of cultural and regulatory eccentricities. Of all the service providers I work with, GRP consistently impresses me with their ability to understand our business and our clients, and to ask questions and get clarification when they don't. It's impressive."

— Northern Trust C&IS

"The GRP account team is fantastic. I appreciate the structured approach to the work, the quality of the work, proactively sharing trends, and GRP's leadership on the inter-agency team."

— Dawn Foods

"GRP Media is a true partner and their heart is completely in our business like no other. I trust them, love working with them and I would recommend them to anyone!"

— Invesco

Want to work with us? We’re ready. Just call.

contact us