SPREADING SOUTHERN GOODNESS
GRP Media Client since 2005
Eugenio Duke started selling her tangy and delicious homemade mayonnaise in Greenville, South Carolina in 1917. Fast forward 100+ years later and Duke’s is not only still a viable and growing brand, it is considered by many die-hard fans and chefs to be THE BEST mayonnaise on the market today. And Duke’s, with the help of GRP Media, has been working hard to “spread” its twangy goodness well beyond its core southern market roots so it can be enjoyed by mayonnaise lovers everywhere. In 2020, the GRP team recommended that Duke’s fully leverage its fans’ unprecedented passion for college football and tailgating with delicious southern foods by entitling a College Bowl game, as a result, the Duke’s Mayo Bowl was born. Now, people all over the country and beyond are being introduced to the 100+ year old delicious “secret” of Duke’s Mayonnaise.