GLOBAL PERSONAL TOUCH
GRP Media Client since 2003
How to convey the personal touch a large, global financial institution provides? It requires intimate knowledge of the financial landscape and its intricate terminology as well as developing relationships with the financial media community. With the goal of growing awareness of the brand and its various services, the Northern Trust media team develops separate, insightful plans that individually connect with the most affluent Americans, financial advisors, international asset managers and international custodians for defined benefits/defined contributions through a combination of pinpointed print, selective TV, B2B and B2C digital display and video, custom content, webinars, paid social and private events. Annual third party studies have demonstrated a steady rise in awareness of Northern Trust and its services among the complete spectrum of their target audiences.