MEDIA RESEARCH .......... MEDIA PLANNING .......... MEDIA NEGOTIATING

Media Research

Media Resources

• Nielsen Media Research
• Arbitron
• Spot Quotations & Data (SQAD)
• Media Market Guide
• Media Audit
• SRDS

Information Resources

• TNS Media Intelligence
• Mediamark Research (MRI).

Media Planning Software

• Telmar maintains and supports over 50 planning systems and thousands of databases. With it, GRP Media is at the forefront of techniques and technologies for total communications planning.

Media Buying Software

• STRATA Media Buying software provides many tools to help determine the best buying options and allows us to analyze CPP and accumulated ratings delivery with comprehensive Buy Detail Reports. Once schedules are in place, STRATA interfaces with the traffic and billing departments.