our clients

SERVING A LIMITED NUMBER OF CLIENTS WITH UNLIMITED PASSION

Our passion is media. Our commitment is unparalleled attention to our clients’ needs. From international to national to local, small, mid or large, each GRP Media client enjoys the same level of commitment to detail. With those attributes, we have a roster of happy clients.

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Dawn Foods/Weight Watcher’s Sweet Baked Goods

TASTING IS BELIEVING

GRP Media Client since 2014

One of several licensed products produced by Dawn Foods, Weight Watcher’s Sweet Baked Goods encourages consumers to “Taste & Believe” their products such as the delicious Brownie Bliss with only 80 calories…a dieter’s dream. Ad messaging across multiple media touch-points directed consumers to view a video where, unbeknownst to the customers, all the goods in a bakery were replaced with various Weight Watcher’s Sweet Baked Goods. Customers were shocked when they discovered the ruse, but ultimately believed.

To solidify Dawn Foods’ belief in GRP Media, we proved our value by negotiating significantly lower print rates than the previous agency and held the majority of those rates year over year. Across, print and digital media, a reduced budget year over year, GRP Media’s plan delivered +16% more impressions at a -23% CPM savings.

Invesco/PowerShares

TAKING THE LEAD

GRP Media Client since 2011

GRP Media’s innovative media solutions have helped transform a strong, but under-appreciated, asset management firm into a well-known and highly credible category leader. Over GRP Media’s tenure, Invesco and Invesco PowerShares have benefitted from significant measured increases in brand recognition, consideration and preference while helping advisors separate knowledge from the inescapable financial noise.

Ann and Robert H. Lurie Children’s Hospital of Chicago

IT’S FOR THE KIDS

GRP Media Client since 2008

Lurie Children’s, previously known as Children’s Memorial Hospital, has a long history of excellence in pediatric care. It’s key to keep parents aware of its services, and name change, yet the hospital is a non-profit organization with a modest budget. Through artful negotiations with the stance of “It’s for the kids,” GRP Media manages to obtain added value programs year after year that double the effect of the hospital’s annual media budgets.

Marvin Windows and Doors and Integrity Windows and Doors

BREATH OF FRESH AIR

GRP Media Client since 2015

Marvin Windows and Doors along with Integrity Windows and Doors chose GRP Media as their media partner in 2015. With a media plan steeped in tradition from years of partnering with the same publishers, GRP Media's challenge is to provide a fresh perspective for both brands. To encourage architects, builders, and homeowners to choose these high end products, GRP Media devised media plans to speak specifically to each cohort through print, an increased commitment to digital and experiential events to showcase the products' superiority in the category.

Checkers/Rally’s

MAKING A NATIONAL STAND

GRP Media Client since 2014

When Checkers/Rally’s became a client in 2014, they had aggressive growth plans for their 800+ chain of drive-thru burger restaurants. But they had a problem they needed our help in solving first. They were only able to afford TV advertising in just half of their markets, and TV had been proven to be the most impactful marketing driver of store traffic and sales. So GRP Media developed and executed an affordable unwired national TV buying approach that not only allowed Checkers/Rally’s to afford TV in all of their existing markets for the very first time, but also gave them TV exposure in the rest of the U.S. to help drive franchisee interest and future customer awareness.

Duke's Mayonnaise

SPREADING SOUTHERN GOODNESS

GRP Media Client since 2007

Duke’s, a favorite mayonnaise in the heart of the southeast, decided to challenge Hellmann’s and Kraft by spreading the word of Duke’s tangy difference to new audiences. A solid mix of TV, magazines and digital along with a highly strategic approach for how and when to expand to new markets have proven successful in growing Duke’s to the #1 mayonnaise throughout the south and now the brand is branching out to other regions.

Northern Trust

GLOBAL PERSONAL TOUCH

GRP Media Client since 2003

How to convey the personal touch a large, global financial institution provides? It requires intimate knowledge of the financial landscape and its intricate terminology as well as developing relationships with the financial media community. With the goal of growing awareness of the brand and its various services, the Northern Trust media team develops separate, insightful plans that individually connect with the most affluent Americans, financial advisors, international asset managers and international custodians for defined benefits/defined contributions through a combination of pinpointed print, selective TV, B2B and B2C digital display and video, custom content, webinars, paid social and private events. Annual third party studies have demonstrated a steady rise in awareness of Northern Trust and its services among the complete spectrum of their target audiences.

Delivering on our promise

Of course there must be proof in the pudding that GRP Media actually delivers on all that we promise. Just as we research everything to find the best media platforms for our clients, we methodically research ourselves as well.

We recently conducted a Customer Satisfaction Survey with current and past clients as well as our creative agency partners. The results demonstrate that our partners believe we supply superlative service, smart solutions, and direct contact with our Media Directors.

What is distinctive about GRP Media?

"GRP Media is a first rate partner. They are big enough to have all the resources we need and small enough to have their senior level people actually working on our business on a daily basis. Most importantly, they bring intellectual capital. Very smart people. At all levels. From strategy to sweating the details of execution, we never worry about the thoughtfulness of their efforts."

— Checkers/Rally's

"The people, the willingness to work with us on our terms, fair on pricing, responsiveness. Your buyers work on our behalf as if they were buying with their own money."

— C.F. Sauer/Duke’s Mayonnaise

"GRP is the gold standard for all of our vendors. I wish they would give lessons to other vendors on how to work with us. Their upfront research, responsiveness, thorough follow-up and genuine interest in our business are the opposite of a perfect storm--it's a perfect experience. They are part of our team. I know some of what we ask falls outside their contractual obligations, but you would never know it. What an amazing team. We feel so lucky!"

— Invesco

"Prompt, professional beyond words and extremely thorough. A big plus: no prima donnas, just great people you want to work with."

— Ann & Robert H. Lurie Children’s Hospital of Chicago

"GRP Media is a top agency that gives sound advice to meet the needs of the client. GRP Media is an agency that I trust."

— Northern Trust

"My team are great advocates for our business and they are incredibly efficient in planning and negotiating on our behalf. As a newer client, I immediately realized a benefit in working with GRP."

— Marvin Windows and Doors

"True partners. True value makers. True champions for our cause."

— Northern Trust FlexShares

"We work in a niche, trade business with limited media options and a lot of cultural and regulatory eccentricities. Of all the service providers I work with, GRP consistently impresses me with their ability to understand our business and our clients, and to ask questions and get clarification when they don't. It's impressive."

— Northern Trust C&IS

"The GRP account team is fantastic. I appreciate the structured approach to the work, the quality of the work, proactively sharing trends, and GRP's leadership on the inter-agency team."

— Dawn Foods

"GRP Media is a true partner and their heart is completely in our business like no other. I trust them, love working with them and I would recommend them to anyone!"

— Invesco PowerShares

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